Noah D'mello

Contributor

Noah D’mello is a journalist covering Canada’s online gambling market, with a focus on Alberta’s upcoming regulated iGaming launch. His work breaks down regulation, operator strategy, and player access into clear, actionable insights. With a background in finance and sports writing, he focuses on accuracy, clarity, and real-world impact.

Posts by Noah D'mello:

Google's Alberta ad limits benefit established brands

Google’s Alberta Ad Limits May Benefit Familiar Operators Within the Market

Google's Alberta ad limits enforce strict brand awareness rules. Learn why larger operators benefit while smaller competitors face tighter restrictions.

Posted on: May 13, 2026 | | Noah D'mello

Alberta iGaming is getting Google Ads support ahead of its July launch

Alberta’s Online Gambling Market Gains Google Ads Support as July Launch Approaches

Google has extended Ads support to Alberta's emerging iGaming market. Only AGLC-licensed operators qualify, and strict campaign rules apply during the current transition period.

Posted on: May 7, 2026 | | Noah D'mello

Alberta joins Supreme Court fight over iGaming liquidity rules

Alberta Steps into Supreme Court Fight over iGaming Liquidity

Alberta's intervention in a key Supreme Court case signals the province wants flexible iGaming liquidity rules that would allow its upcoming market to compete with global offshore sites.

Posted on: April 16, 2026 | | Noah D'mello

canada online gambling liquidity

Alberta iGaming Market Leaves Door Open for Shared Player Pools

Alberta’s new iGaming market leaves room for shared player pools, with a Supreme Court decision set to shape cross-border play

Posted on: April 14, 2026 | | Noah D'mello

alberta igaming fees

Alberta iGaming Fees Outline Entry Costs for Operators and Suppliers

Alberta sets iGaming fees for operators and suppliers, with a July deadline ahead of the province’s regulated market launch

Posted on: April 3, 2026 | | Noah D'mello

alberta igaming registration deadline

Alberta Sets Launch Date for iGaming Market

Alberta sets a July 13 registration deadline for iGaming operators ahead of its planned regulated market launch

Posted on: April 1, 2026 | | Noah D'mello